Shopify Plus vs. Bigcommerce enterprise comparison

There has been an ongoing discussion on whether Shopify Plus is a better platform than Bigcommerce Enterprise. Shopify Plus has become very popular and has achieved a high level of penetration. If you look at both platforms at a holistic level, they are quite similar in many of their functionalities, but there are some key differences. In our Shopify Plus vs. Bigcommerce Enterprise comparison, we will go into some aspects that would be of interest to a client.

1. Merchandising and Product Management

Using merchandising and product management as a criterion for deciding which is better between Shopify Plus and Bigcommerce may be a bit difficult. This is because it largely depends on the product catalog and the specific programs that the Merchant is using in the store. Shopify has a restriction on the tags and, which somehow inhibit the management of complex data. Having proper product attributes with scope and usage is essential. On Shopify, you have the option of installing apps if you want to achieve some of these functions. Bigcommerce does allow you to go into product attributes, including predefined options. You also have custom fields that will enable you to create custom data points for use in both the front and back end functions. You can do product filtering, customize the price list, and develop rules for product options, among others. Both platforms will allow for complex product setups. Some apps will let you do bundling or grouping of products. You can download products on Bigcommerce natively. They also both have gift card support, whether through POS as in the case of Shopify or natively.

2. Flexibility

Shopify Plus is a very rigid platform that can offer its customers low costs and ease-of-use. Customers can get the same level of extensibility through the use of apps. Bigcommerce is now allowing a little bit more flexibility with regards to extensibility at the front end. It may be to attract more prominent retailers.

3. Ease-of-use

Both platforms are easy to use, but Shopify Plus b2b ecommerce platform wins because it is more straight-forward and it has a clean user interface.  There is a lot of attention that has gone into the usability of the Platform in general

4. Search engine optimization (SEO)

Users of Bigcommerce have a lot of control when it comes to SEO. With Shopify Plus, you cannot change the structure of the URL and cannot use the robots.txt file. On Bigcommerce, you can choose your URL structure; you can edit the robot txt file within the admin, and have parents/child relationship as a category.

5. Automation

You may have had the chance to use the ‘Shopify flow' that will allow you to automate your tasks and easily create a workflow. Such duties include reporting, order management, tagging of products/customers/orders, managing fraud, managing products, among others.

6. Cost of the platforms

There is not much difference when talking about the price of Shopify Plus and Bigcommerce. When it comes to licensing, Bigcommerce works on order volume, Shopify Plus is a GMV model with a minimum fee. You will incur transaction fees if you use an external payment provider on Shopify Plus. The same does not apply for Bigcommerce.


The platform you choose for your business is a personal decision because it depends on what you require. Both Shopify Plus and Bigcommerce have pros and cons, but all in all, they are both robust platforms that will help your business grow. Factor in the overall costs, especially the ones that will come in monthly, so that the different apps you install on your platform do not bite too deeply into your revenue, thus impacting your bottom line.

Latest articles

Keep in Touch!


Magento vs Shopify Choosing Your Ecommerce Platform

Why Shopify is the Best Fit for Enterprise Ecommerce Businesses