B2B Ecommerce Website

8 Critical Features Every B2B Ecommerce Website Should Have

One very important part of launching a B2B ecommerce website is to identify the necessary features. These features can be available out-of-the-box and provided by your ecommerce platform or they can be added by a developer.

The B2B sales process is complicated. Here are some features that can make your life easier. These features are important for most B2B businesses.

1.Complex Pricing

B2B businesses have different prices for different customers. There are a few different ways to structure this on your website – having a specific price for every combination of customer and SKU, including a discount for groups of customers, offering quantity discounts for all customers – or a combination of these practices.

  1. Convenient Checkout Process

Your checkout process should meet your business’s unique rules for shipping and payment.

Here are some examples: integration of the checkout into your customers’ buying process, purchase orders available only to specific customers, allowing customers to charge the shipping to their FedEx or UPS accounts, and etc.

  1. Navigation

Plan your website navigation to help visitors find the products they are looking for. This is important for websites with a large selection of items.

Some common navigational tools include offering customers a view of your most popular products, reductive navigation (selecting products via price, color, rating, and etc), recommended products based on customer’s needs.

  1. Customer Registration

Retail online stores allow customers to buy online without creating an account. For B2B websites, registration is mandatory.

Registration allows customers access to specific products, custom prices, and terms. Once customers register and log in, they can see products, order-tracking information, and pay for the order.

  1. Mobile Responsiveness

Every ecommerce website should make it as easy as possible for mobile users to purchase. The best way to get started is to make your online store mobile responsive.

It is helpful if you consider what devices your customers will be using and which features are important to them.

  1. Email Marketing

Email marketing is a great way to drive sales to your website. Integrate your website with email service providers such as Bronto, MailChimp, Silverpop, ExactTarget, and others to personalize and target emails based on customers’ previous site activity.

  1. Multiple Users in One Account

When your customers are companies and businesses, many people can place orders on your website under a single account.

Managing this can be overwhelming. Will users see other users’ orders?

Even though this feature is not offered by many ecommerce platforms, it is important for B2B websites.

  1. Request a quote

Some products are a little bit complicated to quote a price. Your B2B ecommerce platform can enable visitors to submit a request and simplify the process.

Use this feature to make the purchasing process as easy as possible.

Each of these features are important for a B2B website. Ensure your ecommerce platform can support them.

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